Peter Atkinson is a Chartered Accountant and specialises in giving consultancy and training advice to organisations that operate shared service centres for their finance functions. Peter is a skilled communicator who is able to help salespeople and their managers understand the important financial issues that influence the profitability of their sales and long-term stability of their business.

He is author of the highly acclaimed CD ROM 'The Finance Mix', which explains finance to non-financial people, using Multimedia technology and which has been used by many organisations to train and develop their managers.

Formerly Finance Director for the Yorkshire Post in Leeds, Peter has worked with clients such as Ventura, the Trinity Mirror Group, Northcliffe Newspapers, Newsquest, Lloyds TSB, and Cambridge newspapers.
Peter's practical and down to earth approach is one that can benefit everyone in sales and by understanding how finance works can help to produce long term, profitable customer relationships.