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On this section of the website there are pages of free articles and training materials for you to download. This includes our Negotiation skills manual, value £75, a Sales Management manual, value £95 and one of our Sales Training Seminars valued at £125. That is £295 worth of high quality sales training materials and they are free. If you wish to purchase more of these they can be found on our products page.

There are also a number of articles on different sales related topics which we hope you find interesting. Please feel free to pass these around your colleagues. 

We are always interested in your feedback. If you have feedback, or would like information on any sales related topic please e-mail me frank@salestraining.co.uk

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Writing a sales plan
Writing a sales plan
Date added: 09/05/2008
Planning is the key to sales success. In this article Frank Atkinson shows you how to produce a sales plan to help you improve your sales.
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Understanding Buyer Behaviour
Understanding Buyer Behaviour
Date added: 03/26/2008
By Frank Atkinson, Sales and Marketing Director, the Sales Training Consultancy Have you noticed how most people don’t like salespeople, or being sold to? I sometimes ask people who aren’t in sales what they don’t like about salespeople. Here are some typical replies...
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Top tips for salespeople. 20 ideas to improve your sales results
Top tips for salespeople. 20 ideas to improve your sales results
Date added: 09/05/2008
This article by Frank Atkinson gives you 20 great ideas to boost sales performance.
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Think again about objection handling
Think again about objection handling
Date added: 10/14/2008
By Frank Atkinson This brief article looks at the way we can lose a customer by handling objections the wrong way. It also contains a special offer for our sales CD ROM.
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Structuring the sales call
Structuring the sales call
Date added: 09/10/2008
Structuring the sales call An article by Frank Atkinson. Sales and Marketing Director for the Sales Training Consultancy Most salespeople, when asked, say they want to feel more confident in sales situations. Structure gives us confidence. This article gives simple but practical advice on how to control a sales meeting.
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Selling features, advantages and benefits
Selling features, advantages and benefits
Date added: 07/01/2008
By Frank Atkinson, Sales and Marketing Director, the Sales Training Consultancy. How we describe our products or services makes a big difference to our sales results. This article looks at making our sales presentations more effective.
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