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On this section of the website there are pages of free articles and training materials for you to download. This includes our Negotiation skills manual, value £75, a Sales Management manual, value £95 and one of our Sales Training Seminars valued at £125. That is £295 worth of high quality sales training materials and they are free. If you wish to purchase more of these they can be found on our products page.

There are also a number of articles on different sales related topics which we hope you find interesting. Please feel free to pass these around your colleagues. 

We are always interested in your feedback. If you have feedback, or would like information on any sales related topic please e-mail me frank@salestraining.co.uk

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Sales Training Seminar
Sales Training Seminar
Date added: 04/29/2008
Sales Training Seminar 1 Designed by Frank Atkinson, Sales and Marketing Director, of the Sales Training Consultancy this is a resource for sales managers who want to train their salespeople at sales meetings. It contains all you need to run a powerful and effective sales training session at your next sales meeting. Content During this 4-hour session we will cover the following topics: • The buyer and selling process • Good and bad selling • What makes a successful salesperson • Key selling activities. Getting organised • Principles of sales plan • Preparing a sales plan • Sales plan example • Team exercise
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Understanding Buyer Behaviour
Understanding Buyer Behaviour
Date added: 03/26/2008
By Frank Atkinson, Sales and Marketing Director, the Sales Training Consultancy Have you noticed how most people don’t like salespeople, or being sold to? I sometimes ask people who aren’t in sales what they don’t like about salespeople. Here are some typical replies...
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Sales coaching
Sales coaching
Date added: 04/01/2008
This article, by Frank Atkinson, Sales and Marketing Director, of the Sales Training Consultancy looks at how to coach salespeople in the field and is full of practical tips and advice.
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A Negotiation Skills Manual
A Negotiation Skills Manual
Date added: 03/18/2008
Written by Frank Atkinson, Sales and Marketing Director, of the Sales Training Consultancy and taken from our best selling negotiating skills programme, this volume takes you through the process of negotiation. Topics include: What negotiation is and why it is important Styles of negotiation, planning to negotiate Structuring the negotiation Questioning skills Negotiating techniques and tactics Negotiation case study Movement and concessions The closing stages 40 common mistakes made by sales negotiators
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Key activities for salespeople
Key activities for salespeople
Date added: 04/04/2008
This article, by Frank Atkinson, Sales and Marketing Director, of the Sales Training Consultancy looks at how salespeople can make best use of their time.
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Dealing with objections
Dealing with objections
Date added: 05/22/2008
This article, by Frank Atkinson, Sales and Marketing Director, of the Sales Training Consultancy looks at objection handling and how to deal with objections in a positive way.
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