• Sales planning
• Booking appointments by telephone
• Structuring the sales meeting
• Asking questions
• Effective listening
• Identifying customer needs
• Selling features, advantages and benefits
• Overcoming objections
• Closing the sale
• Negotiating techniques
• Time management and
• Presentation skills

Sales essentials is a valuable addition to any salespersons armoury. It is also a good incentive item for your top performers and will help any salesperson as part of their ongoing skills development.